Episode 7

full
Published on:

11th Dec 2019

12:30am

Turn Customer Feedback Emails Into Sales [Part 1]

Read Show Notes

The world of email marketing has almost gone full circle when it comes to email broadcast replies. When we started out in online marketing over ten years ago, you could send a reply to someone’s broadcast email and you would actually get a personal reply back.

Then there was the phase when productivity was at the top of everyone’s list and suddenly everyone had an assistant, and as a result of that, a lot of people became very distant from their own emails.

Now we’re back in that place of being encouraged to get connected with our subscribers again, and what a warm and friendly place it is!

Episode 6

full
Published on:

4th Dec 2019

12:45am

Retargeting With Email Marketing – Scooping Up The Sales With Amy Bishop

Read Show Notes

Most people talk about retargeting as something you do with Facebook ads or Google ads, but actually, the original form of re-targeting was with email marketing.

After working in all different departments in marketing including paid media, or as Amy calls it The Dark Side, Amy knows first-hand that most departments tend to keep to their own strategy and rarely know what the other is working on.

This means that a lot of the time departments are potentially duplicating their retargeting and spending money on ads that might not be needed if you let your email marketing do the hard work first!

Episode 5

full
Published on:

27th Nov 2019

12:30am

6 Techniques To Segment Your Email Subscribers

Read Show Notes

What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course!

Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are falling through the cracks and receiving irrelevant emails, which means one thing – they lose interest!

You might be thinking that segmenting your email subscribers is complicated and time-consuming, but we’ve got a few techniques to share with you that will make it a doddle…

Episode 4

full
Published on:

20th Nov 2019

12:45am

Writing The Perfect Welcome Email – Saying Hello With Gavin Bell

Read Show Notes

The very first welcome email in a sequence is something that a lot of us overlook a bit and probably take for granted.

Usually, it’s a fairly simple email saying thank you for joining the list, which is nice, but are you really making the most of that welcome opportunity?

Episode 3

full
Published on:

13th Nov 2019

12:45am

7.5 Types Of Email Call To Action You’ll Actually Use

Read Show Notes

One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.

When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.

Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…

Listen for free

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.