Episode 17

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Published on:

19th Feb 2020

How To Grow Your Email List – 6 Unusual Lead Magnet Ideas

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These days people are way more precious about giving away their email address, so if you’re going to use a lead magnet to get people on your list, it’s got to be a good one!

Rather than asking people to enter their email address to receive a bland bit of free content, make it something interactive, something they really care about, and something that will actually qualify them as someone who should be on your list.

In this episode we’re going through 6 unusual lead magnet ideas that we’ve used ourselves to get great results. Let’s dive in…

6 Unusual Lead Magnet Ideas

Episode Content

  • (0:57) Rob and Kennedy’s funny fact.
  • (2:18) Let’s talk about lead magnet blindness.
  • (3:20) We’re giving you 6 unusual lead magnet ideas (+ a little bonus one).
  • (4:10) Bonus: Building a list of customers, people who you know are willing to buy from you.
  • (6:05) Lead magnet one: Giving away free content.
  • (7:33) Lead magnet two: Simply getting people to sign up to receive your emails.
  • (8:55) Lead magnet three: Joining your list after participating in a competition or giveaway.
  • (11:27) Lead magnet four: get people to vote for something or give their opinion on something.
  • (13:55) Lead magnet five: It’s time for a challenge, literally!
  • (18:25) Lead magnet six: Offering a free trial of a membership or even a paid webinar.
  • (20:55) Listeners question
  • (24:50) Subject line of the week

Episode Resources

First 5K

UpViral

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content


Episode 16

full
Published on:

12th Feb 2020

How To Write More Personalised Emails – Getting Friendly With Mike Filsaime

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Email marketing is an amazing way for you to speak directly to your subscribers, and sending personalised emails is how you build real relationships with your customers.

But how do you send real personal emails to a list of sometimes thousands of people?

Mike Filsaime is on The Email Marketing Show talking about the techniques he uses to write authentic emails in a voice that sells without being ‘sales-ey’!

Episode Content

  • (1:50) Fun fact with Mike Filsaime
  • (3:28) How to write emails in a conversational style.
  • (5:20) Why the ‘cocktail party’ email copy test should replace your customer avatar.
  • (7:57) Lose the hyped-up language and show your list some respect.
  • (9:35) What are the main horror stories to avoid when writing your emails?
  • (11:43) What’s the process for eliminating the hype?
  • (13:19) How do you stay conversational without totally losing the idea of making sales?
  • (15:21) How many links can you put in your emails while sticking with the ‘cocktail party’ style?
  • (15:45) Your subject line needs to fall in line with the style and content of the body of your email.
  • (18:30) Subject line of the week with Mike Filsaime

Episode Resources

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

How To Do Better Email Marketing In 2020 – Blog Post

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 15

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Published on:

5th Feb 2020

How To Write Email Subject Lines For Sales Emails (That Actually Work)

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What is the best subject line to use that will get people to actually open my emails?

That’s the big question!

But the answer is that the best subject line really depends on what it is that you’re trying to achieve with your emails.

There are dozens of reasons that you might be sending out emails to your list that you desperately want them to open, but one of the biggest reasons is that you want to make some juicy sales.

If that sounds like you then you’re in luck! This episode we’re walking through the nine steps of a sales email campaign and the best subject lines you can use for each of those steps.

Subject Lines For Sales Emails

Episode Content

  • (3:30) Blind or curious: You’re about to send your first promotional sales email, this is our favourite subject line to get you started.
  • (5:20) The thing: It’s time to give them a hint about what you’re selling, or just outright tell them the name of your product.
  • (7:04) The details: The purpose of this email is usually to tell them the details of what your product does, so your subject line will include something that will let people know what the product is.
  • (8:19) The solution: This subject line is going to dive into the benefits or the problem it will solve for people.
  • (9:00) Back it up: This is the email where you can provide reviews or testimonials or case studies to back up just how great your product or service is. A subject line that has worked well for us is ‘brutal reviews’.
  • (10:34) Readers question: This is a chance for you to show that you’re building a community and overcoming objections by answering customer questions, and the subject line we like to use is ‘Question answered’.
  • (11:15) Scarcity and urgency: The point of this one is to let people know that they have a limited time to grab themselves a deal. The subject line needs to give them a reason to act now!
  • (13:05) Something juicy: If you’re going to be adding in a bonus then this is the time to do it and using a subject line that is going to appeal to the ‘deal grabber’ in them will help. Something juicy like FREE webinar or BONUS material.
  • (13:55) The close: You actually need to tell people when your deal is going to close. The last thing you want is for people to go to an empty sales page because they’ve missed the deal!
  • (14:45) Moving people from point A to point B of the sales process with your subject lines.
  • (17:11) Listeners question
  • (20:33) Subject line of the week

Episode Resources

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 14

full
Published on:

29th Jan 2020

How To Get Results From Your Email Outreach – Warming Up With Jason Bay

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This episode we’re chatting about email outreach, and if you’re in B2B sales, or you’ve done it before, then you know what we mean when we say ‘cold outreach’. And you probably know how terrifying it can be!

A lot of first-time salespeople and entrepreneurs sometimes get that ‘icky’ feeling when they have to reach out to somebody they don’t know and actually sell stuff.

Jason Bay, Co-Founder of Blissful Prospecting, has come up with an amazing method to make outreach more comfortable and get actual replies from people who are actually interested in what you have to offer. Sound good, huh?

How To Warm Up Your Email Outreach

Episode Content

  • (3:43) What is the REPLY Method?
  • (5:28) How do you figure out who to contact when you’re doing outbound email outreach?
  • (7:31) Are there any circumstances where you might be doing warm outreach instead of ice-cold?
  • (9:55) How to use your LinkedIn engagement to find warm leads.
  • (11:31) Let’s get into the details of the REPLY Method.
  • (12:41) R – results
  • (13:40) E – empathy
  • (15:07) P – personalisation
  • (17:44) L – laser focus
  • (19:29) Y – you
  • (21:30) Subject line of the week with Jason Bay

Episode Resources

Find out more about Jason at blissfulprospecting.com

Grab the REPLY Method cheat sheet

The Absolute Best Time To Send Emails – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

The Email Marketing Strategy Every Business Should Steal – Blog Post

7.5 Types Of Email Call To Action You’ll Actually Use – Podcast Episode

ResponseSuite

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Episode 13

full
Published on:

22nd Jan 2020

Email Marketing Design: How To Choose Between Graphics vs. Text Only

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We talk a lot about email content but how much time do you spend thinking about your email marketing design?

It would be an easy assumption to make that the prettiest and most eye-catching design would get the most engagement but that’s not always the case.

What people find attractive and appealing when it comes to design can be very subjective, so it can be tricky deciding how your emails should look.

We could sit and argue over what colour your links should be, or if your email signature should show your face, but one of the biggest debates in email marketing is whether to go graphic-heavy or whether to stick to good old text-only emails.

Let’s hash it out…

Email Marketing Design

Episode Content

  • (3:02) The research and results behind graphic vs. text only emails
  • (4:10) How graphics in email can affect your deliverability
  • (5:35) Does email intent and call to action change how you should format your email design?
  • (6:30) Rob tells a terrible joke!
  • (7:31) How ‘text only’ should your text-only email be?
  • (9:32) Where should your brand logo fit?
  • (10:54) How you can mix graphics/text-only to spice up your content
  • (12:14) Fun alternatives to using brand graphics in your emails 
  • (17:52) How including graphics in an email can increase your open rates

Episode Resources

NiftyImages

Giphy

YouTube

ActiveCampaign

ResponseSuite

The Email Marketing Strategy Every Business Should Steal – Blog Post

6 Techniques To Segment Your Email Subscribers – Podcast Episode

Writing The Perfect Welcome Email With Gavin Bell – Podcast Episode

INBOX 2020 Event – Buy your ticket

Download The Email Marketers’ GamePlan

FREE Email Marketing Webinar

Check out our Youtube channel for a behind-the-scenes look at The Email Marketing Show

Follow us on Instagram for daily email marketing advice and ninja tips

Connect with us on Twitter for podcast updates and email marketing content

Listen for free

Show artwork for The Email Marketing Show

About the Podcast

The Email Marketing Show
Want more from your email marketing? Want a giggle while you learn it? Join Rob and Kennedy as they talk segmentation, campaigns and even the tech stuff.
What would happen if you asked a hypnotist and mind reader to talk about their obsession with email marketing?

Join us every Wednesday for a brand new episode of The Email Marketing Show featuring the irreverent wit of Rob and Kennedy, as they share insights into modernising email marketing and answer the question:

"You've got your list, now what??"

Businesses of all sizes know that despite all of the latest fads in social media marketing, chat bots and pixels, the one thing that consistently gets the highest return is email.

With email you own the data, you can segment and put the right message in front of every person and build deep, personal relationships.

But clicking 'send to all' is DEAD.

People get far too much irrelevant email. In this show Rob and Kennedy blow the cobwebs off antiquated email marketing and give it a ruddy good shake up.

Featuring the popular regular segments:

- SUBJECT LINE OF THE WEEK
- LISTENERS' QUESTIONS
- ON YOUR HIGH HORSE

On alternate weeks, the guys are joined by a guest who shares their own approaches to email marketing.